- Graphic Design
- Focus Group Testing
Cave de la Pretrise realized they cannot go on the market with the label design they had. I improved on existing design, helping Cave de la Pretrise to launch a new product in the Chinese market.
Paying Attention to Details
From the well-balanced space to the choice of typeface, every single design element matters and contributes to harmonious feel and look.
The client was very sensitive about typeface choice, telling me that some font I had chosen did not have a French look. I had to do lots of research on 19th-century French typography as well as the typeface used on French wine labels.