I challenge students to think about their design not just from a visual standpoint but also from the business perspective.
Starting with marketing research, Mavis was challenged to come up with a business model and then to create a visual identity that would correspond with her brand persona.
In addition to marketing collaterals, Mavis created a short animation with a purpose to be used as an on-line advertisement on video platforms.
Mavis discovered that her M. Lee ice-cream brand should be fun and playful. She incorporated this finding as critical part of M. Lee’s visual identity.
Following visual identity, menu preserved vividness and playfulness of the brand.