Print Design / Animation

Li Jia Xin, Mavis

Class:Major Project

I challenge students to think about their design not just from a visual standpoint but also from the business perspective.

Starting with marketing research, Mavis was challenged to come up with a business model and then to create a visual identity that would correspond with her brand persona.

In addition to marketing collaterals, Mavis created a short animation with a purpose to be used as an on-line advertisement on video platforms.

Visual Identity

Mavis discovered that her M. Lee ice-cream brand should be fun and playful. She incorporated this finding as critical part of M. Lee’s visual identity.

Brand Consistency

Following visual identity, menu preserved vividness and playfulness of the brand.

Mavis Visual 3