Email Marketing / Email Automation / Content Strategy
E-mail and Eblast Campaigns
Client:Adventure Canada
Responsibilities
- Email Marketing Strategy
- Content Development and Management
- Email Analytics and Reporting
- Project Management
- Email Design
- HTML Development
At Adventure Canada, we produce numerous emails and eblasts throughout the year. While supporting our sales efforts, email campaigns are created to help people better understand our product and learn about destinations we visit.
Please check an example of Adventure Canada’s email campaign.
Landing Pages and Lead Generation
A carefully tailored landing page accompanies almost every email campaign. While some landing pages have a navigational purpose only, they also have call-to-action to download free content or connect with adventure specialists. Please check an example of a landing page on Adventure Canada's website.
Marketing Automation
Depending on peoples’ interests and actions when interacting with the email campaign, we may trigger additional email learning series to help people choose an expedition that fits their needs.